All case studies
Case study · The Fern
How The Fern Hotels & Resorts increased its direct bookings by 49%
Across The Fern, Beacon and Zinc Journey brands, Hotelzify brought the group onto Google metasearch and kept direct prices sharper than the OTAs.
49%Average increase in direct bookings
748Average increase in room nights per month
95%Of the time, direct had the better price
01 The challenge
Before Hotelzify, the group was paying more to sell less through its own channels.
1
No presence on Google Meta
Guests searching on Google couldn't see or book the hotels' direct rates.
2
Higher prices on direct channels
Direct rates were often higher than the same rooms on OTAs.
3
High SynXis connectivity costs
The existing connectivity setup added significant cost to every channel.
02 The solution
Our approach
Google Meta enabled
Switched on Google metasearch through Hotelzify's Google partnership.
Weekly pricing audits
Shared weekly pricing audits with the group's revenue team.
03 The results
What we achieved
Better direct pricing
95% of the time, the direct channel had the better price.
Lower OTA reliance
Less dependence on OTAs and reduced distribution costs.
Trusted by The Fern's leaders
Mr. Suhail KannampillyManaging Director
Mr. Noshir MarfatiaSVP – Sales & Marketing
Ready to take control of your direct bookings?
See your own property on Hotelzify in a 30-minute demo.